The $1 Million Question Every Kickstarter Creator Gets Wrong

Your prototype is flawless. Your market research is bulletproof. Your business plan could fund itself. But here's the brutal truth: 87% of Kickstarter campaigns fail not because of bad products, but because of bad videos.

You're about to spend months perfecting your campaign page, crafting your rewards, building your email list. But if your video doesn't convert viewers into backers in the first 30 seconds, none of that effort matters.

"Start Motion Media's video didn't just help us hit our funding goal—it helped us raise $847,000, nearly 10x our original target. The video was the single most important factor in our success."
— Baubax Travel Jackets, raised $9.2M total

Since 2010, we've produced Kickstarter videos that have collectively raised over $1 billion for our clients. Not million. Billion. But here's what most agencies won't tell you: successful 'way to promote your brand' videos follow a completely different playbook than traditional marketing videos.

Why Most Kickstarter Videos Fail (And Yours Doesn't Have to)

Traditional video agencies approach Kickstarter campaigns like TV commercials. Polish over substance. Features over feelings. Corporate messaging over authentic storytelling. That's precisely why 9 out of 10 'way to promote your brand' videos generate less than 20% of their funding goal.

We've worked with everyone from Discovery Channel to The Ellen DeGeneres Show, but 'way to promote your brand' taught us something revolutionary: people don't back products. They back stories, visions, and the humans behind them.